A few years ago, a friend suggested that I get a Brazilian bikini wax. Sure! I’ll try anything at least once! I was shocked that it was so (unnecessarily) painful!!!

As a board-certified anesthesiologist, I manage people’s pain on daily basis. I knew there was a better way to numb the skin!

That was my ah-ha moment!

Millions of women wax each month and experiencing pain from during the process just doesn’t have to be the case. It was clear to me that our skin ‘down there’ could be safely and temporarily numbed. In addition, I knew how important it was to also soothe and moisturize the skin as well.

This is how BareEASE was created!

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